Psychometrics, big data, data-driven approaches, microtargetting, and you

Psychometrics, big data, data-driven approaches, microtargetting and you

Cassie McCullagh (ABC Sydney: Focus) and Katina Michael

Sources of Information for Consideration:

https://www.nytimes.com/2016/11/20/opinion/cambridge-analytica-facebook-quiz.html

https://motherboard.vice.com/en_us/article/mg9vvn/how-our-likes-helped-trump-win

https://www.vox.com/policy-and-politics/2017/10/16/15657512/cambridge-analytica-christopher-wylie-facebook-trump-russia

https://www.wired.com/story/the-noisy-fallacies-of-psychographic-targeting/

http://www.canberratimes.com.au/good-weekend/what-that-facebook-quiz-is-doing-to-your-privacy-20170706-gx5zvj.html

https://en.wikipedia.org/wiki/Cambridge_Analytica

http://theconversation.com/cambridge-analytica-scandal-legitimate-researchers-using-facebook-data-could-be-collateral-damage-93600

https://www.theguardian.com/uk-news/2018/mar/20/cambridge-analytica-suspends-ceo-alexander-nix

http://www.bbc.com/news/technology-43465968

https://www.channel4.com/news/cambridge-analytica-ceo-alexander-nix-suspended

http://www.abc.net.au/news/2018-03-21/cambridge-analytica-suspends-ceo-alexander-nix/9569936

http://fortune.com/2018/03/20/cambridge-analytica-ceo-suspended-alexander-nix/

http://www.bbc.com/news/uk-43480978

http://www.bbc.com/news/uk-4347476

The damning evidence is mounting on CA. Today it was announced that CEO Alexander Nix has been suspended from his position given a Channel 4, UK covert sting recording.

Citation: Katina Michael with Cassie McCullagh, March 21, 2018, "Psychometrics, big data, data-driven approaches, microtargetting, and you", ABC Sydney Radio: FOCUS: http://www.abc.net.au/radio/sydney/programs/focus/focus/9549448