Blog
Betting on Dual-Use Technology: How AI and Marketing Rewires Modern Gambling
X. Zhu, S. M. Liu, S. Vaid, D. Gozman and K. Michael, “Betting on Dual-Use Technology: How AI and Marketing Rewires Modern Gambling," in IEEE Transactions on Technology and Society, vol. 6, no. 4, pp. 326-334, Dec. 2025, doi: 10.1109/TTS.2025.3621784.
When Attention is All Marketers Need—Artificial Intelligence in Marketing
S. Vaid, S. Puntoni, B. Honig and K. Michael, "When Attention is All Marketers Need—Artificial Intelligence in Marketing," in IEEE Transactions on Technology and Society, vol. 6, no. 3, pp. 242-249, Sept. 2025, doi: 10.1109/TTS.2025.3568113.