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When Attention is All Marketers Need—Artificial Intelligence in Marketing
S. Vaid, S. Puntoni, B. Honig and K. Michael, "When Attention is All Marketers Need—Artificial Intelligence in Marketing," in IEEE Transactions on Technology and Society, vol. 6, no. 3, pp. 242-249, Sept. 2025, doi: 10.1109/TTS.2025.3568113.