Algorithmic bias in machine learning-based marketing models

Citation: Shahriar Akter, Yogesh K Dwivedi, Shahriar Sajib, Kumar Biswas, Ruwan J Bandara, Katina Michael, “Algorithmic bias in machine learning-based marketing models”, Journal of Business Research, vol. 144, pp. 201-216. https://www.sciencedirect.com/science/article/pii/S0148296322000959

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Citation: Shahriar Akter, Yogesh K Dwivedi, Shahriar Sajib, Kumar Biswas, Ruwan J Bandara, Katina Michael, “Algorithmic bias in machine learning-based marketing models”, Journal of Business Research, vol. 144, pp. 201-216. https://www.sciencedirect.com/science/article/pii/S0148296322000959