The Auto-ID Trajectory - Chapter Three Research Design

A qualitative research strategy was chosen over a quantitative one due to the complexity of the research problem. The study grants the qualitative researcher the ability to focus in on a grand tour question throughout the thesis, followed by subquestions within (Anderson & Kanuka 2003, p. 35). In this instance the investigation is mainly preoccupied with the auto-ID trajectory. This type of strategy allows the researcher unlimited inquiry in areas that he/she believes is required, finding synchronicity with the systems of innovation (SI) framework underlying the study. Intrinsic to this type of research, as stated by Creswell (1998, pp. 16-17), is a commitment to collect extensive data. This researcher has chosen to conduct data analysis using categories or like themes to make sense of the large amount of data collected. In this thesis, long quoted passages also characterise the style of presentation, not only to substantiate claims made by the researcher but also to show the diverse positions held by the various auto-ID stakeholders, pointing to key pieces of evidence throughout.

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