The Auto-ID Trajectory - Chapter Five The Development of Auto-ID Technologies

In this chapter the story behind the development of individual auto-ID technology will be explored. First to highlight the importance of incremental innovation within auto-ID; second to show the growth of the auto-ID selection environment as being more than just bar code and magnetic-stripe technology; third to point to the notion of technological trajectory as applied to auto-ID; fourth to highlight the occurrence of creative symbiosis taking place between various auto-ID devices; and fifth to establish a setting in which results in the forthcoming chapters can be interpreted. The high-level drivers that led to each invention will also be presented here as a way to understand innovation in the auto-ID industry.

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The Auto-ID Trajectory - Chapter Seven: Ten Cases in the Selection and Application of Auto-ID

The overall purpose of this chapter is to present the auto-ID selection environment by exploring ten embedded case studies. The cases will act to illustrate the pervasiveness of each auto-ID technology within vertical sectors which are synonymous with the technology’s take up. The focus will now shift from the technology provider as the central actor to innovation (as was highlighted in ch. 6) to the service provider stakeholder who adopts a particular technology on behalf of its members and end users. It will be shown that new commercial applications do act to drive incremental innovations which shape a technology’s long-term trajectory. The four levels of analysis that will be conducted can be seen in exhibit 7.1 below, with three examples to help the reader understand the format of the forthcoming micro-inquiry. This chapter dedicates equal space to each case and for the first time will show that coexistence between auto-ID technologies is not only possible but happening presently, and very likely to continue into the future.

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