Rundle Mall's plan to use mobile phone technology to track shoppers as they shop

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Authors

Tim WilliamsCity Messenger

Katina MichaelUniversity of Wollongong

Abstract

Lord Mayor Stephen Yarwood said the tracking system was "exceptionally attractive technology" that would be used to improve people's experience of the Mall while respecting their privacy. Australian Privacy Foundation vice chairwoman Dr Katina Michael said no one should be tracked without having given their explicit consent.

The technology is in widespread use in the UK but its introduction caused controversy and legal challenges in the US.

Suggested Citation

Tim Williams and Katina Michael. "Rundle Mall's plan to use mobile phone technology to track shoppers as they shop" The Australian Jan. 2013.