Market Survey Results

Purpose

The purpose of the IEEE Transactions on Technology and Society New Transactions Survey was to assess interest in a new Transactions.

Questionnaire

5,093 Members of the IEEE (including 1,093 members of the IEEE Society on the Social Implications of Technology, and 4,000 randomly sampled IEEE members) were surveyed using a self-administered, online questionnaire. The survey was conducted by IEEE Strategic Research.

Results

  • Half of all respondents were likely to read this Transactions.

  • A vast majority of respondents stated that this Transactions is a good fit for Xplore.

  • 85% of the respondents believe the new publication is a good fit for Xplore.

  • 50% of respondents would read the new publication

  • 23% were likely to submit at least one paper per year to the new transactions. 

  • 77% of respondents believed that the subject matter would still be important in ten years.

  • 77% of respondents indicated that the subject matter was intellectually interesting to them personally.

  • 58% indicated the journal would be useful to them personally.

Response Rate

  • Clearly, the IEEE readership is highly interested in this periodical. The response to the survey was approximately 11%, a relatively high response rate, suggesting a certain “excitement” for the publication as it cross-cuts the interests of many IEEE members, regardless of their specialized interest or society member

  • Overall, 83% of the respondents thought the subject matter is growing and 78% believe the subject matter will still be important in ten years.

Thanks for the New Journal Marketing Analysis document, which was prepared by Krista Thom, IEEE Product Management, on June 1st, 2018.